I was approached by Ceinwen at Eyemagine to help them out on the photography for the Toyota Etios campaign being run by
DraftFCB here in Johannesburg. I had worked with Ceinwen and Hazal on a similar campaign for Nestle earlier that year. So I was keen before I had even heard anything. Hazal Buchan is one of Johannesburgs most amazing artists and what she can create with paper is unbelievable! The idea was very similar to the Nestle campaign but more. Luma did an amazing job with placing and rendering the cars. A micro four thirds camera was used to help render the virtual space of the paper backdrop that we were shooting in studio. We actually shot the campaign meant for print and billboard on a Nikon D700 upsized to 25MP, i’m sure Chris Welsch had a lot of work to do. The entire background was shot together, the floating letters were shot one by one as well as the hanging Etios rainbow.
Agency: DraftFCB Johannesburg
3D Car Render: Luma
Retoucher: Chris Welsch, FINSET REPRO
Paper Sculptor: Hazal Buchan, EYEMAGINE
Photographers: Mike Bell
Ceinwen Buchan, EYEMAGINE